As a farmer, I am only too aware of the financial pressures which force farmers to make short-term decisions to address an immediate need. This isn’t always ideal for the environment and the sustainability of farming in the longer term. The marketplace is very good at driving the efficient production of high-quality grain, meat, milk and vegetables for today and tomorrow, but less so at rewarding high water quality, great soil or increasing the numbers of birds and insects over time. In this post, I’ll explain how the Sustainable Farming Incentive will start to redress the balance and how it will reward farmers for delivering environmental benefits as well as efficient food production.