Watch: Rose, a Sustainable Farming Incentive pilot participant

Rose Nankervis manages Wicca Farm on the north coast of Cornwall. In this video, Rose explains why she decided to take part in the Sustainable Farming Incentive pilot.
Graham is a creative producer and film-maker.
Rose Nankervis manages Wicca Farm on the north coast of Cornwall. In this video, Rose explains why she decided to take part in the Sustainable Farming Incentive pilot.
Through tests and trials, we want to understand the role that land management plans could play in our future schemes. In the Sustainable Farming Incentive pilot, we provided farmers with 3 different land management plan templates. Each template was developed through tests and trials. One of these templates was developed by the Growing the Goods test and trial group. Watch the final video to see farmers and growers who took part in the Growing the Goods Test & Trial. They share their experience of developing a land management plan.
In the Sustainable Farming Incentive pilot, we provided farmers with 3 different land management plan templates. Each template was developed through tests and trials. Farmer Martin Hole took part in the Cuckmere and Pevensey Levels test and trial. He explains how the vision for his farm, and the landscape in which he lives, has been supported by land management planning.
We're developing schemes that reward environmental land management. To make sure that those schemes work in practice, farmers and land managers across England are putting elements of those schemes to the test. It's one of the ways though which we're carrying out co-design. In this video, the North Cumbria Farmers Group share what they've been doing to help shape the future of our schemes.
In the Sustainable Farming Incentive pilot, we provided farmers with 3 different land management plan templates. In this video, find out how participants Liz and Bryan, used land management planning to prepare their farm business for the future.
Farmers like Harry Baker Cresswell are helping us to shape the future of farming in England. In this video, Harry explains what it was like working with Defra to test and trial land management plans. He shows us around Preston Mains Farm and talks about the improvements he will make in his own land management plan.
Those who started an SFI application within 2 months of 11 March 2025 but did not submit it by that date will be given 6 weeks to complete an application, subject to specific restrictions, including a cap of £9,300 per year per agreement.
Read the full update from Food Security and Rural Affairs Minister Daniel Zeichner.
This blog is managed by Defra’s Farming and Countryside Programme.
On this blog, we explain the reforms to agricultural policy in England.
We share what we’re working on, what we’re learning and how you can get involved.
This week, we’ll be at:
NSA Sheep South West in East Knowstone Devon – 25 June
The Royal Norfolk Show in Norwich – 25–26 June
The CAAV Conference in Edinburgh – 27 June
Come and say hello to our team.
You can find us at these agricultural shows and conferences in 2025.
The Farming Advice Service (FAS) provide free, confidential advice to farmers and advisers.
Catchment Sensitive Farming (CSF) helps farmers in England protect water, air and soil. CSF advisers can provide advice on best practices and specific actions that will benefit your farm business and the environment.
We’ve compiled a list of organisations offering wellbeing support to those in the farming community.