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Making the rules for farming easier to find

Posted by: , Posted on: - Categories: Content design, Things we're doing
Computer showing GOV.UK's Rules for farmers and land managers
Today we published a brand new page on GOV.UK: 'Rules for farmers and land managers'

Farming legislation affects all farmers and land managers. As part of continuing work to improve the experience on GOV.UK, we asked a group of farmers, land managers and advisers in England to share their experience finding these rules. 

Over the past few months, we set up a series of video calls with those who volunteered. In this post, I’ll share a summary of what they told us and our work to improve things.

What we heard

Members of the group shared that it was difficult for them to find the rules relevant to them. The number of rules and how they were grouped made them difficult to navigate.

Usability would be improved if the legislation was grouped by activity.

We heard that even when the relevant piece of legislation was found, the wording made it difficult to work out what action needed to be taken to comply.

In addition, information was sometimes mixed up with best practice or content for the general public.

They explained that pages often contained words that aren’t normally used.

Our improvements

We created a single page on GOV.UK called ‘Rules for farmers and land managers’. It went live today. 

This page groups together rules for farmers in England in one place. It’s arranged in a more intuitive way, by the activities that you do. For example, using pest control products. 

It links to all the pages that contain ‘must dos’ in law so you can follow the link and find rules and more detail.

We tested the wording and groupings with our research group by asking them to look at the new page with us. We also asked for any regulated farming activities they thought were missing from the page. 

Tell us what you think

Now that the Rules for farmers and land managers page is live, we’re keen to hear your views.

You can share your thoughts by clicking on the feedback link on the page. I've circled the link to look out for below. 

We’ll use your feedback to improve the page over time and improve the content on the linked pages.

Throughout our work, we’ll make sure that the content is:

  • based on farming activity and the way that farmers do things
  • clear about which things are rules and which things are best practice - we’ll work with the farming community on the best way to present this 
  • clear about which information is for farmers and which is for the general public

For updates on our work and the work of the programme, don’t forget to subscribe to the Farming Blog.  

Sharing and comments

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  1. Comment by Jez Bretherton posted on

    The feedback link doesn't seem to open and work.

    • Replies to Jez Bretherton>

      Comment by The Team posted on

      Hi Jez,

      When you click on the feedback link, it should automatically open up a blank email from your e-mail account. The team's email address should automatically appear in the 'To:' field.

      It sounds like this isn't happening for you, so here's the email address:

      It might be worth checking your drafts, just in case.

      Best wishes and thanks in advance for your feedback,
      The Team


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