The Co-design Team in The Future Farming and Countryside Programme (FFCP) coordinates our design and research work with farmers, land managers, the wider farming community and Defra teams. They help us make sure Defra involves the right people in the design and development of new schemes and policies, at the right time and in the right way.
The team is essentially responsible for making sure that people affected by our services and policy have a chance to have their voice heard and share their lived experience with us to influence what we do. We do this in a number of ways such as through workshops, research discussions, seminars and farmer-led discussion groups.
Neville is Head of Co-design for the Defra Future farming and Countryside Programme. Neville has been in the programme since June 2020 and was responsible for developing and establishing the co-design team. He leads on some of our engagement with farmers who do co-design with us and is responsible for making sure we are doing co-design in the right way with the right people and on the right things.
Neville has been in the civil service for c.20 years and has experience mostly in operations/service delivery, strategy and business/service transformation. He has spent much of his time over the past ten years looking at how we can improve services or systems for our customers and staff.
Aditi Arora is a Co-Design Manager in the Co-Design team and is in her final posting on the Civil Service Fast Stream. Aditi works across the team providing support on different areas, from working on the co-design principles and guidance workstream, to looking at policy design, and working on internal communications.
Aditi has worked across various Government departments including FCDO, BEIS, the Judicial Office, and has been on secondment to a contact – a charity supporting families with disabled children.
Pete is a Change Manager in the Co-Design team. His role includes embedding co-design across the programme, building and introducing the co-design toolkit, principles and guidance. In addition, he is reviewing change management tools and methodologies to help teams within the programme ensure the successful implementation and adoption of change.
Pete has previously worked as a Change manager within both Natural England and Rural Payments Agency.
Dan is a content designer in the Co-Design team and contributes to external panel engagement comms, case studies and blogs. He trained in journalism and started his career in print publishing. He has worked across various government agencies including Food Standards, Skills Funding, Crown Commercial Service and Energy and Climate Change.
Robin is the user research lead within the co-design team. He is responsible for coordinating communications, user research and ResearchOps activities. He also mentors other user researchers in co-design and carries out user research on the co-design teams' content and processes to make sure they are easy to understand and use.
Over the years he has worked across various business sectors and government departments, including Census 2021 at the ONS. He is a chartered ergonomist.
Steve is a Change Manager in the Co-Design team. His role includes embedding co-design across the programme, building and introducing the co-design toolkit, principles and guidance. In addition, he is reviewing change management tools and methodologies to help teams within the programme ensure the successful implementation and adoption of change.
Steve has previously worked as a change manager in the Animal and Plant Health Agency.
Emma is the lead for Co-design Communities. Her role includes growing and developing both an external community and an internal programme community of practice through organising and facilitating events. The external community is for people who are interested and involved in co-design from all industries and backgrounds to network and share best practice. The programme community of practice offers a space for those in FFCP to meet and share their experiences of co-design from across the programme.
Dr Marion Lean
Marion is a co-design coach and design researcher supporting teams to embed the co-design principles into activities with farming communities and internal stakeholders.
Prior to this Marion was based at Building Digital UK using design research approaches to build an evidence base for the impacts of high-speed internet in rural communities and laying the foundations for a Policy Design Lab at the Department for Digital, Culture, Media and Sport.
Marion’s practice-based PhD in design research at the Royal College of Art explored methods for implementing material practices as research tools in the area of emerging technology and data experience.
Mansoor is supporting the development of research operations in the future farming and countryside programme. He is currently working on knowledge management. This means making the best use of the information that we already have about our users.
He is a chartered psychologist and user researcher with experience of working across lots of areas of government and the criminal justice system. He is currently also the Research Operations and Ethics Lead for the Home Office.
Dr Priscilla Chueng-Nainby
Priscilla is the lead co-design expert coach at FFCP. Her roles involve coaching service delivery teams to embed co-design approach, while building theories from the practices and share methods to enable evidence informed design for services and policy. Priscilla champions community-led innovation with practices and publications in the field of co-design, service design, social innovation, human computer interaction, design informatics and digital transformation. As an expert consultant in UX, co-design and service design & innovation, Priscilla has led user research, service design with co-design approach on over twenty high profiles innovation projects at the cabinet office, GDS/CDIO, NHSX and Digital Scotland. Projects include the COVID-19 vaccine passport, Gender Recognition Certificate, Covid Dashboard, Devolution hub and Gov.Scot. Priscilla holds a PhD in co-design with a cross-disciplinary background in computer science, visual communication and HCI. She was also an award-winning web interaction designer and producer, and an ethnographer.
Natalie is the Co-Design and UR Panel Manager. She helps researchers to access users for their co-design and user research projects, keeps track of engagement and demographics whilst growing the panel. She has a LLB in Law and is using her experience to keep participant data secure.